Sabtu, 24 November 2012

Public Service Announcements and Posters




A Public service announcement is an advertisement that a television or radio station airs for a cause or a charity. They can tout the importance of medical check-ups for children or ask you to donate to the Salvation Army’s bellringers.It is a free “commercial” for a non-profir organization.
Public service announcements are not paid advertising. A broadcaster donates the ad time as part of its commitment to serve the public interest.
The goal of a PSA is simple: to get someone to take a spesific action. It’s not to talk about the sponsoring organization. It’s motivate the targeted audience to act, for example, to drop off canned goods for food drive, to stop smoking, and to avoid drug abuse.
Examples PSA :

10 Second PSA: WE COME FROM ALL WALKS OF LIFE, BUT WE TRAVEL DOWN THE SAME ROAD. LOOK FOR MOTORCYCLES & SHARE THE ROAD. THIS MESSAGE BROUGHT TO YOU BY ABATE of ARKANSAS.
15 Second PSA: DID YOU KNOW THAT 75% OF MULTIPLE VEHICLE ACCIDENTS INVOLVING MOTORCYCLES WERE THE FAULT OF THE OTHER PERSON? DON’T BE PART OF THAT DEADLY STATISTIC, LOOK FOR MOTORCYCLES & SHARE THE ROAD. THIS MESSAGE BROUGHT TO YOU BY ABATE of ARKANSAS.
20 Second PSA: APPROXIMATELY 75% OF THE MULTI-VEHICLE ACCIDENTS INVOLVING MOTORCYCLES WERE THE FAULT OF THE OTHER PERSON. MOST OF THOSE DRIVERS SAID THEY DID NOT SEE THE MOTORCYCLE. DON’T BE PART OF THAT DEADLY STATISTIC. LOOK FOR MOTORCYCLES & SHARE THE ROAD. THIS MESSAGE BROUGHT TO YOU BY ABATE of ARKANSAS.
30 Second PSA: DO YOU KNOW SOMEONE WHO RIDES A MOTORCYCLE? CHANCES ARE GOOD THAT YOU SEE MOTORCYCLE RIDERS WHEN YOU ARE BEHIND THE WHEEL. FOR THE REST OF YOU, YOUR CHANCES OF BEING THE PERSON WHO HITS A MOTORCYCLE RIDER JUST WENT UP 300%. THAT’S RIGHT, YOU ARE 3 TIMES MORE LIKELY TO HIT SOMEONE RIDING A MOTORCYCLE JUST BECAUSE YOU DON’T HAVE A RELATIONSHIP WITH SOMEONE WHO RIDES THEM. DON’T BE PART OF THAT DEADLY STATISTIC. LOOK FOR MOTORCYCLES & SHARE THE ROAD. THIS MESSAGE BROUGHT TO YOU BY ABATE of ARKANSAS.

example :
 Public Service Announcement


flu and pneumonia campaign


POSTER
A poster is an informative and decorative way to attract the attention to the information it contains. It is usually displayed in a public place. It is often decorated with designs or illustrations.
Here are some ways to use posters in a literacy program:
-to advertise events or products
-to display information or instructions
-to teach about some kinds of information
Examples poster:
 

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